How Breton Excavation Parts Transformed Their Business with Media Numbers Productions

Discover how our comprehensive digital strategy led to increased leads, new sales, and a strong Digital Sales System for Breton Excavation Parts.

About

The Backstory: How It All Started

Breton Excavation Parts is a heavy equipment parts supplier based in Edmonton, Alberta. When I discovered their Google Business Profile, one thing was immediately clear:
They had no real online presence and no structured way of generating sales through digital channels. I reached out to the owner and we scheduled a Zoom meeting to discuss

He was paying for views and impressions, but not revenue. After analyzing the situation, we rebuilt his entire advertising approach from the ground up.
Instead of wasting $3,000/month, we reduced his spend to $711.65 — while significantly increasing actual results.

In the first 30 days, the system generated $23,500 in online sales, proving that strategy beats spending.

The Challenge

How We Built the System (Strategy + Execution)

The first step was to understand Breton’s market deeply.
 We conducted a full industry and competitor analysis to find gaps and opportunities.

Once the strategic direction was clear, we executed:

High-Intent Lead Generation System.
Full Digital Platform Revamp.
Advertising Overhaul.

Instead of boosting random posts, we launched precision-targeted AD campaigns designed to attract high-value buyers.

Within the first 30 days, the new system generated 50+ qualified leads, something he had never experienced before.

Transforming an Underperforming Online Store Into a High-ROI Sales Machine

We rebuilt Breton Excavation Parts’ digital acquisition system from the ground up — turning wasted ad spend into predictable revenue and high-intent buyers.

Rebuilding Their Digital Sales Infrastructure

We optimized Breton’s entire online ecosystem — from website structure to product presentation — ensuring every touchpoint converted high-value equipment buyers.

Identifying Market Gaps & Buyer Intent

Through industry and competitor analysis, we uncovered opportunities and clarified exactly who was ready to purchase: operators, contractors, and excavation companies needing parts urgently.

Launching a High-Intent Acquisition System

We replaced ineffective boosts with targeted campaigns designed to attract ready-to-buy customers — generating more qualified leads at a fraction of their previous ad spend.

The Transformation

Sales continue to grow month over month. We are now expanding the system with:

• Larger product catalogs

• New buyer segments

• Seasonal and urgent-parts campaigns

• Repeat-buyer follow-up automations

Based on current performance, Breton Excavation Parts is on track to reach $100,000/month in sales, turning a once-underperforming online presence into a highly profitable digital sales machine.

In a short period, Breton Excavation Parts achieved:

$23,500

In Online Sales in 30 Days

76%

Reducing Ad Spend From $3,000/month to $711.65, While Increasing Results

50+

Qualified Buyers Reached Through Targeted Campaigns

Before working with Media Numbers, I was spending $3,000 a month on Meta ADS and getting nothing back. No leads, no sales, no return. Within the first 30 days of working with Francisco, I closed over $23,500 in sales while spending just $711.65. The system he built didn’t just improve my marketing — It completely transformed how my business operates. I finally have predictable revenue, real buyers, and a clear path to scaling. Highly recommend!

Jules Breton
Owner of Breton Excavation Parts

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