How Wallscape Transformed Their Business with Media Numbers Productions

Discover how a comprehensive digital strategy led to increased leads, new installations, and a strong online presence for Wallscape.

About

The Backstory: How It All Starte

Kessler Alba is a young entrepreneur with a background as a Site Superintendent for one of Edmonton’s major home builders. Despite having a stable position, solid income, and strong technical skills, he felt limited. He knew he didn’t want to build someone else’s dream forever—he wanted to build his own.

Kessler had the craftsmanship. He specialized in custom accent walls, feature walls, and premium finishes. But like most emerging contractors, he had no understanding of how to acquire clients consistently, how to market himself, or how to turn his skill set into a full-time business that could support his family.

He came to me with one simple desire:
 “I know how to build walls… I just don’t know how to build a pipeline of clients.”

That was the spark.

The Challenge

How We Built the System (Strategy + Execution)

After digging deep into Kessler’s challenges, we created a complete client acquisition ecosystem from zero—focused on speed, momentum, and credibility.

Here’s what we executed:

Built his brand infrastructure from scratch.
Designed a marketing strategy tailored to high-intent homeowners.
Set up the advertising and lead capture systems.

The objective was simple:

Launch Wallscape Studios like a real business—not a guessing game.

Within the same day, everything was created, aligned, and ready to generate demand.

Turning Skill Into a Scalable Business

We helped Kessler transform Wallscape Studios from a passion-driven craft into a predictable, client-generating business — building the foundation, positioning, and acquisition systems needed to scale with confidence.

Launching Their Brand From Zero

We built Wallscape Studios’ full online presence — giving Kessler a credible, professional brand from day one.

Clarifying Their Market Position

We defined his ideal clients and value proposition, allowing us to craft messaging that resonated with premium homeowners.

Installing a Predictable Lead Engine

We launched a targeted acquisition system designed to generate consistent, qualified leads without guesswork.

The Transformation

With a fully built pipeline and steady leads coming in every day, Kessler made the biggest decision of his career — he quit his job and went full-time into Wallscape Studios. Just one month later, he had already doubled his income, proving that his craftsmanship combined with a predictable acquisition system could support the life he wanted.

Today, Kessler is running his own company, spending more time with his kids, earning more than he did at his corporate job, and growing faster than he ever imagined. What began as a dream has now become a profitable, fast-scaling business powered by a reliable system — giving him freedom, stability, and control over his future.

In a short period, GlowStar Lighting achieved:

49+

Qualified Leads in the First 30 Days

$10,805

Revenue Closed in Month One

33.2×

Return on Advertising Spend

Working with Francisco at Media Numbers completely changed the direction of my business. Before this, I had the skill and the craftsmanship, but no idea how to consistently get clients. In just the first month, he built my entire brand, launched my marketing, and delivered 49 qualified leads — something I had never experienced before.

Kessler Alba
Founder of Wallscape Studios

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